“THERE’S NO MONEY IN THE MUSIC INDUSTRY — THAT’S WHY I GOT OUT!”
- Master P
It’s not often you hear a music mogul who once built a $200 million empire tell the world that the very business that made him rich is “broke.” But that’s exactly what Master P—founder of No Limit Records and one of hip-hop’s most legendary entrepreneurs—did.
In a now-viral clip, Master P boldly stated: “There’s no money in the music industry.”
This is coming from a man who turned down a $1 million check from Interscope at a time when he didn’t even have a car—because he knew his worth. His logic? “If they’re willing to give me that, I’m worth ten times more.”
Instead of taking the bait, Master P did something that changed the game: he secured an 85/15 distribution deal with Priority Records, where he kept 100% of his master recordings. That move put him in control of his music, his money, and ultimately, his legacy.
Now, years later, he’s pulling back the curtain on what’s really going on behind the glitz and glam of the music biz:
“The record labels will throw you an advance, flash some jewelry, maybe even a car… but they own YOU. They own your name, your sound, your image. That ain’t wealth, that’s slavery in diamonds.”
Master P’s raw message is more relevant now than ever. With streaming services paying fractions of a penny per play, and record labels locking artists into long-term deals with smoke-and-mirror numbers, many rappers—even famous ones—are living paycheck to paycheck.
In his words, “You need to OWN something. The money is in the brand, not just the bars.”
His warning comes at a time when young artists are signing away everything for a taste of fame, not realizing the price they’ll eventually pay. “Don’t fall for the chain and the champagne,” P says. “Fall in love with the blueprint.”
LESSONS FROM MASTER P’S TRUTH BOMB:
- Don’t sign out of desperation.
• Always ask, “What’s in it for me long-term?”
• Learn the business before the business learns you.
• Ownership > Exposure.
• Advance money is a loan. Ownership is wealth.
Master P’s message isn’t bitter—it’s a masterclass. And if you’re an aspiring artist, independent hustler, or just someone dreaming big, here’s the bottom line:
The music industry doesn’t need another rapper. It needs more owners.
#MasterP #NoMoneyInMusic #OwnYourMasters #IndependentHustle #HipHopTruth #MusicIndustrySecrets
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It’s not often you hear a music mogul who once built a $200 million empire tell the world that the very business that made him rich is “broke.” But that’s exactly what Master P—founder of No Limit Records and one of hip-hop’s most legendary entrepreneurs—did.
In a now-viral clip, Master P boldly stated: “There’s no money in the music industry.”
This is coming from a man who turned down a $1 million check from Interscope at a time when he didn’t even have a car—because he knew his worth. His logic? “If they’re willing to give me that, I’m worth ten times more.”
Instead of taking the bait, Master P did something that changed the game: he secured an 85/15 distribution deal with Priority Records, where he kept 100% of his master recordings. That move put him in control of his music, his money, and ultimately, his legacy.
Now, years later, he’s pulling back the curtain on what’s really going on behind the glitz and glam of the music biz:
“The record labels will throw you an advance, flash some jewelry, maybe even a car… but they own YOU. They own your name, your sound, your image. That ain’t wealth, that’s slavery in diamonds.”
Master P’s raw message is more relevant now than ever. With streaming services paying fractions of a penny per play, and record labels locking artists into long-term deals with smoke-and-mirror numbers, many rappers—even famous ones—are living paycheck to paycheck.
In his words, “You need to OWN something. The money is in the brand, not just the bars.”
His warning comes at a time when young artists are signing away everything for a taste of fame, not realizing the price they’ll eventually pay. “Don’t fall for the chain and the champagne,” P says. “Fall in love with the blueprint.”
LESSONS FROM MASTER P’S TRUTH BOMB:
- Don’t sign out of desperation.
• Always ask, “What’s in it for me long-term?”
• Learn the business before the business learns you.
• Ownership > Exposure.
• Advance money is a loan. Ownership is wealth.
Master P’s message isn’t bitter—it’s a masterclass. And if you’re an aspiring artist, independent hustler, or just someone dreaming big, here’s the bottom line:
The music industry doesn’t need another rapper. It needs more owners.
#MasterP #NoMoneyInMusic #OwnYourMasters #IndependentHustle #HipHopTruth #MusicIndustrySecrets
“THERE’S NO MONEY IN THE MUSIC INDUSTRY — THAT’S WHY I GOT OUT!”
- Master P
It’s not often you hear a music mogul who once built a $200 million empire tell the world that the very business that made him rich is “broke.” But that’s exactly what Master P—founder of No Limit Records and one of hip-hop’s most legendary entrepreneurs—did.
In a now-viral clip, Master P boldly stated: “There’s no money in the music industry.”
This is coming from a man who turned down a $1 million check from Interscope at a time when he didn’t even have a car—because he knew his worth. His logic? “If they’re willing to give me that, I’m worth ten times more.”
Instead of taking the bait, Master P did something that changed the game: he secured an 85/15 distribution deal with Priority Records, where he kept 100% of his master recordings. That move put him in control of his music, his money, and ultimately, his legacy.
Now, years later, he’s pulling back the curtain on what’s really going on behind the glitz and glam of the music biz:
“The record labels will throw you an advance, flash some jewelry, maybe even a car… but they own YOU. They own your name, your sound, your image. That ain’t wealth, that’s slavery in diamonds.”
Master P’s raw message is more relevant now than ever. With streaming services paying fractions of a penny per play, and record labels locking artists into long-term deals with smoke-and-mirror numbers, many rappers—even famous ones—are living paycheck to paycheck.
In his words, “You need to OWN something. The money is in the brand, not just the bars.”
His warning comes at a time when young artists are signing away everything for a taste of fame, not realizing the price they’ll eventually pay. “Don’t fall for the chain and the champagne,” P says. “Fall in love with the blueprint.”
LESSONS FROM MASTER P’S TRUTH BOMB:
- Don’t sign out of desperation.
• Always ask, “What’s in it for me long-term?”
• Learn the business before the business learns you.
• Ownership > Exposure.
• Advance money is a loan. Ownership is wealth.
Master P’s message isn’t bitter—it’s a masterclass. And if you’re an aspiring artist, independent hustler, or just someone dreaming big, here’s the bottom line:
The music industry doesn’t need another rapper. It needs more owners.
#MasterP #NoMoneyInMusic #OwnYourMasters #IndependentHustle #HipHopTruth #MusicIndustrySecrets
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