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2024-10-18 14:34:02
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https://www.billboard.com/pro/song-viral-tiktok-organically-or-paid-for/
https://www.billboard.com/pro/song-viral-tiktok-organically-or-paid-for/
WWW.BILLBOARD.COM
Did That Song Go Viral on TikTok Organically — Or Was It Paid For?
As many as “75% of popular songs on TikTok started with a creator marketing campaign,” guesses one major label marketer. Is that a problem?
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